Understanding Financial Clarity
We started because too many business owners were drowning in spreadsheets without real answers.
Back in 2018, our founder was working with a manufacturing client in Hat Yai who had all their numbers tracked but couldn't figure out which product lines actually made money. That conversation changed everything—it showed us there was a genuine need for better profitability tools that business owners could actually understand and use daily.
How We Built This
The first version was honestly pretty rough. We spent six months just talking to restaurant owners, retailers, and small manufacturers about what confused them most about their finances. Turns out, everyone struggles with the same thing: knowing what's actually profitable versus what just looks busy.
We didn't want to build another complicated accounting system. There are plenty of those already. Instead, we focused on one specific problem—helping business owners see which parts of their operation make money and which parts don't. That clarity alone can change how someone runs their business.
By mid-2020, we had something that actually worked for real businesses. Our early clients in southern Thailand helped us refine the interface until it made sense to people who weren't finance experts. That feedback loop shaped everything we do now.
What Makes Us Different
Real-Time Visibility
Your numbers update as transactions happen. No waiting until month-end to discover problems. Business owners tell us this daily visibility helps them make better decisions faster.
Plain Language
We skip the accounting jargon. Our reports use simple terms that match how you think about your business. If something isn't immediately clear, we probably need to redesign it.
Context Matters
Restaurant profitability looks different from retail, which looks different from services. Our analysis adapts to your specific business model instead of forcing you into generic categories.
Who's Behind This
We're a small team based in Hat Yai who actually enjoys talking about profit margins and cost structures. Most of us came from finance backgrounds but got tired of tools that made simple questions complicated.
Surasak Phongwarin
Lead Financial Analyst
Spent eight years doing financial consulting before joining us in 2019. He's the one who insists every feature needs to answer a specific business question—otherwise, what's the point?
What We Believe
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Honest Numbers
Financial analysis should show reality, not what you hope to see. Good decisions come from accurate information, even when it's uncomfortable.
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Practical Over Perfect
An analysis you'll actually use beats a theoretically perfect model you'll ignore. We build for real business conditions, not textbook scenarios.
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Questions Welcome
If our system confuses you, that's our problem to fix. We want you asking questions because that's how we improve.
Working With Thai Businesses
Most of our clients operate in Thailand, which means we understand the specific challenges here. Seasonal tourism impacts, supply chain complexities from Bangkok, the reality of managing multiple revenue streams—these aren't abstract concepts for us.
We've seen how exchange rate fluctuations affect import businesses, how property costs vary dramatically between provinces, and how family-owned operations have different priorities than corporate chains. That context shapes how we build our analysis tools.
And look, we're still learning. Every business teaches us something new about profitability patterns we hadn't considered before. That's actually the interesting part of this work.
Want to Talk About Your Numbers?
We're happy to look at your situation and see if our approach would help. No obligation, just a straightforward conversation about profitability analysis.
Get In Touch